Deconstructing Arnold

1. What do you see?  (Describe the pictures, objects, colors, etc...)

On the first magazine cover of Arnold they used bright  colors of orange and yellow to grab your attention while he was dressed in very neutral colors of grey and black. The magazine used big font sizes again to capture your attention to the magazine. Lastly Arnold is the only person on the cover of the magazine so that he appear to be the center of attention as if saying exercise and look like me. On the second magazine cover of Arnold they used a different approach and used the traditional colors of America red, white, and blue. Arnold is then dressed in a sharp suit of black with a striking tie of red and white. The magazine used medium font size so not to take away from the picture of Arnold making him front and center. There was only one other picture on the cover and it was small, white and on the side of the magazine cover.

2.  How does he make you feel? 

On the first magazine cover he makes me feel that exercising will get you great results and could possibly make you the center of attention, maybe even front page magazine cover. This cover also makes me feel that it empowers men to want to workout and  be the center of attention while it is not centered toward women wanting the same results . The second magazine cover makes me feel that he  wants to be trusted. He is using the American colors and pointing at you as if to say I want to know you and for you to trust me. I feel he's point is that how can you not trust me I'm an American.

3.  How do those "looks" influence how you feel?

The look on the first magazine cover influenced my feeling because he wasn't smiling and he was dressed like he was in a solemn mood and it made him seem unapproachable. It also  seemed like he wasn't having fun with said to me  that working out is serious business and should not be taken lightly. The look Arnold had on the second magazine cover is a lot more friendly and inviting. Arnold is smiling with perfect white teeth and dressed very nicely. I get the feeling that I am welcome to view this magazine as if I have been chosen to because Americans buy American products and from the magazine cover colors its all American.

3. What do you think about this person?

I'm not really sure that I have a positive or negative feel about this person. I feel that in each magazine cover he is just playing another role wanting people to like him and be influenced by him. I feel that neither is a true description of the type of person he is and what he really represents.  


4. What lifestyles, values, points of view are represented or omitted? 

One the first magazine cover the lifestyle that is being portrayed is that of the everyday man. I values that I feel that are being portrayed are that hard work does pay off and that anyone can look good if the exercise. The point of view on this cover states that exercising is not only health but the right way to live.  On the second magazine cover the lifestyle that is being portrayed is that of the wealth and political. The values that I feel are being portrayed are the money equal power and that he's inviting you into the inner circle of wealth. The point of view that is being represented is that it pays to be wealth and have political ties so that you can have the best that life has to offer in America.


 5.  What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact, etc...

 

I think one differences between both covers is that they are  trying to reach different genders groups of people from different social classes. The first cover is geared toward men wanting to get muscular while the second cover is more geared to people in America whether they be male or female. In the first magazine cover they use bright colors, side view profile of Arnold, and they cover his eyes so you can't look into them. While the second magazine cover they use the traditional red, white and blue colors. It also has Arnold in a casual pose and looking inviting while smiling at the public.